Job Description

Director of Partnerships and Demand Generation, Ecommerce

Boston, MA

Direct Hire

$150k/year

Job Description:

The Director of Partnerships and Demand Generation, Ecommerce, will lead the go-to-market strategies for our ecommerce and DTC marketing solutions. This person will leverage their deep understanding of the ecommerce operator's core challenges, key metrics, marketing strategy and tools, as well as their established network of influential voices and technology providers to generate demand and opportunities via the partnership channel. They will bring their insights of ecommerce marketing technology and trends to develop the competitive brand positioning of our solutions in the marketplace, and share these insights across the organization.

Key Responsibilities

• Generate Sales Pipeline: Focus on generating opportunities for the midmarket sales organization by way of free trials and demos booked through a variety of channels, focusing heavily on referrals.
• Identify and Develop Strategic Partnerships: Actively leverage tools and networks to identify strategic partners, design captivating and innovative partnership offerings, and perform outbound outreach leading to collaboration opportunities.
• Ensure Delightful Partnership Experiences: Serve as partner marketing lead for new and existing partners in the ecommerce technology industry and ecommerce marketing influencers, understanding their business strategies, priorities, and near- and long-term goals.
• Advocate Ecommerce Priorities to Stakeholders: Function as the ecommerce customer and partner advocate within Customers.ai, ensuring appropriate and effective representation to inform product- and sales-related decision making.
• Track and Report on Business Generated: Analyze and compile multiple data sets to understand Partner-generated business, and regularly present results and recommendations to internal teams and leadership.

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